A Backlink in simple terms is an “external link that is directed towards your website". It is also known as an Inbound Link. Backlinks are a vital part of Search Engine Algorithms, the more backlinks you have, the more chances you have, of ranking higher. Backlinks are also indicative of [...]
Keyword Density is the term given to "the measure of how many times a keyword or a keyword phrase appears on a page,in comparison with other words that appear on the page". Keyword Density is an important part of search algorithm and pages with a certain keyword density index are rewarded with better rankings. [...]
IMAGE CREDIT: LAEVEN
I love thinking vertically, a lot. And, this little post made me thing vertically on the topic of long-tails and the relation it had with fresh content on a page. Now, lets do some introspection. How does a user land up into your page for a long tail? Is [...]
Link Farms are sites which link to every other site in the same network. A link farm is categorized by a large number of links being given out from it, and its primary motive is to manipulate search engine rankings. Link Farms are based on the theory that popular search engines like Google, [...]
Link Spamming is the process of spamming other web-sites or web sources with the goal of acquiring backward links. It might be otherwise defined as the process of trying to "acquire links from a source which is not relevant and which doesn’t want to link out". Otherwise, it is the process [...]
IMAGE COURTESY: CUSTOMER MAGNETISM
Link Popularity is defined as the "popularity of your web-site in terms of in-bound links and the number of resources over the web pointing to your website". Link Popularity is different from what we would normally claim to be link building, because it is more of a direct result of link [...]
IMAGE COURTESY: SEO HOSTING
SEO Hosting refers to the practice in which a website is hosted in a web server with a dedicated C-Class IP Range. This is done in order to eliminate effects of spam and sites being de-listed on shared servers. The idea is pretty simple.. If your on a shared [...]
SEO Score is the score given to every page based on its on-site optimization factors. The SEO Score is based on a number relevant key factors which include and are not limited to:
Page Titles
Page Code
META Tags
Page Content
Image ALT
CSS Code
The SEO score is not a "full explanation" into the Search Engine Optimization of [...]
Many of us have probably seen the breadcrumb navigation in action in a couple of sites, without understanding fully what it was for. This is what a breadcrumb navigation looks like: The breadcrumb navigation initially evolved as a usability and user experience strategy. The whole idea was that a user [...]
This is probably the gazillionth time someone has been talking about whether SEO ( Search Engine Optimization ) is an art or a science. There’s this set of people who claim to specialize in the "art of SEO" and others who claimed to have mastered the "science of SEO". But, what the hell [...]