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Basic Topics:

http://en.wikipedia.org/wiki/Web_crawler
http://en.wikipedia.org/wiki/Social_media
http://en.wikipedia.org/wiki/Digital_marketing

Foundation Organic Search:

http://en.wikipedia.org/wiki/Search_engine_optimization
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
http://docs.google.com/viewer?a=v&q=cache:Y548b63XmtgJ:www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf+seo+guide&hl=en&pid=bl&srcid=ADGEESgpbA5gASwUBSlBKQaEt2DpJ8JVwirPUz1meklw8IHKhG2kQF4g2GZQdRoFIOFY0roQwz3lfkIyG321sxRbVDk4fvyY_3xZrlGf_Hcb1gf_a43exe7GCW8JGjx3h3oNNHDYUR3p&sig=AHIEtbR7jYolZWzDjxY3RHN2MjpWcdyb0A
http://www.seomoz.org/article/search-ranking-factors
http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/

Foundation Local Search:

http://en.wikipedia.org/wiki/Local_search_%28Internet%29
http://searchengineland.com/google-local-business-center-becomes-google-places-40307
http://www.davidmihm.com/local-search-ranking-factors.shtml

Foundation Paid Search:

http://en.wikipedia.org/wiki/Pay_per_click
http://www.portentinteractive.com/pay-per-click-1.htm

Foundation Social Media:

http://en.wikipedia.org/wiki/Social_media_marketing

Foundation Web Analytics:

http://en.wikipedia.org/wiki/Social_media_marketing
Explore http://www.analytics.google.com

http://static.googleusercontent.com/external_content/untruste_dlcp/www.google.com/en//grants/education/Google_Analytics_Training.pdf