- Ben Franklin Plumbing
Ben Franklin Plumbing of Arizona first approached OrganicApex in May 2009 for Organic Search Engine Optimization.
The company already had engaged another agency for their paid search marketing.
THE CHALLENGE
- Increase Organic Search Engine traffic.
- Increase Sales
- Bring down the cost per lead / appointment.
THE NUMBERS
- 65 uniques a day ( average )
- 10 leads a month [ overall ]
- 15 non paid organic visitors a day.
- 1 organic lead a month.
- Cost Per Lead [ CPL ] of $500 with Paid Search.
THE PROCESS
A detailed business study was conducted and goals were analyzed.
Keywords were selected for the project based on competitor data, business data as well as data from the existing pay per click campaign.
The site structure was revamped and re architectured for better optimization.
A link building strategy was created to generate quality in-bound links to the site.
A mix of free for all link building techniques as well as proprietary link baiting techniques were used to build link popularity.
The campaign was adjusted accordingly based on rankings and data acquired.
OVERALL TRAFFIC IMPROVEMENT
|
MONTH |
TRAFFIC |
|
MAY |
1250 |
|
JUNE |
1425 |
|
JULY |
2200 |
|
AUGUST |
2500 |
|
SEPTEMBER |
3000 |
|
OCTOBER |
3250 |
|
NOVEMBER |
3500 |
SEARCH ENGINE TRAFFIC [ ORGANIC ]
|
MONTH |
TRAFFIC |
|
MAY |
450 |
|
JUNE |
600 |
|
JULY |
725 |
|
AUGUST |
900 |
|
SEPTEMBER |
1150 |
|
OCTOBER |
1300 |
|
NOVEMBER |
1500 |
INTERNET LEADS [ FROM ORGANIC SEARCH ]
|
MONTH |
TRAFFIC |
|
MAY |
1 |
|
JUNE |
3 |
|
JULY |
8 |
|
AUGUST |
11 |
|
SEPTEMBER |
15 |
|
OCTOBER |
20 |
|
NOVEMBER |
30 |
GROWTH RATE [ % ]
|
GROWTH IN |
GROWTH % |
|
TOTAL TRAFFIC |
280% |
|
SEARCH TRAFFIC |
333.33% |
|
ORGANIC LEADS |
3333.33% |