A Landing Page is "the first page that a visitor comes across after clicking a link". There are two types of Landing Pages- Reference(Provides Information) and Transactional(Service or Product Oriented). A Landing Page forms the most important part of an online business, as the conversion of a prospective client to a client takes place within this page. Here are four things that you should keep in mind when your building a Landing Page:
- Make sure that the keywords that your using to get the visitors is relevant to the content or service in the page.
- Give as much information as possible, and try and provide unique information.
- Keep it short – Don’t have a long drawn out page, be specific and stick to only one train of thought.
- Don’t add to many images or any kind of audio.
Tags: Internet Marketing Jargons, Landing Pages, Search Engine Optimization, Web Traffic