PPC Management

If your going through the same chain of bid price, cost price, goal cost, geo targeting, negative words and just can’t figure your way out – just let the Paid Search professionals at OrganicApex handle it!

Paid Search, is not an art – anyone who calls it an art just hasn’t figure it out yet – Paid Search is a science.

We’re very good at the science of Paid Search. Period.

So, what’s the ideal process of a paid search marketing campaign at OA?

Phase 1 – Understanding the Industry
With any marketing related campaign, the first step is always to understand the industry and how it works.
Every industry is unique and there needs to be emphasis on creating custom campaigns after understanding an industry.
Genericity is good, but not so good when it comes to Pay Per Click campaigns.

Phase 2 – Drilling the Data
Yes, we literally “drill” the data. Once we’ve understood your industry, its important to drill data related to your prospective campaign i.e keywords, current bid amounts, scope, geographies, conversion tests.

Phase 3 – Representing the Data
We pull the drilled data out and keep it out for reference and create your keyphrases and ad groups using that.
Its important to select optimal phrases to ensure campaign effectiveness.

Phase 4- Pushing the Campaign
This step involves bringing the campaign alive – we always like to beta it, makes more sense when you’re really looking for optimal leads/conversions and cost:sale ratios.

Phase 5 – Optimizing the campaign and platform
A campaign aint a good one, unless its constantly tweaked and optimized. And heck, landing page optimization isn’t just a fancy jargon – its something essential! This phase involves cleaning up the keywords, ad groups, bid amounts, improvising Trust Ranks and creating new avenues.