Search Engine Optimization & Marketing » on site optimization http://www.organicapex.com Wed, 02 Mar 2011 05:30:52 +0000 en hourly 1 What is SEO Score? http://www.organicapex.com/seo-score/ http://www.organicapex.com/seo-score/#comments Fri, 21 Nov 2008 13:06:57 +0000 OA http://organicapex.com/?p=75 SEO Score SEO Score is the score given to every page based on its on-site optimization factors. The SEO Score is based on a number relevant key factors which include and are not limited to:

  1. Page Titles
  2. Page Code
  3. META Tags
  4. Page Content
  5. Image ALT
  6. CSS Code

The SEO score is not a "full explanation" into the Search Engine Optimization of your site, it is more of a retrospect into the Score according to the on-site crawlability of website according to the Google Bot. It is relatively easy to get an SEO score of a 100%, but the SEO Score is a major factor which helps in optimizing a page for the search engines.

]]> http://www.organicapex.com/seo-score/feed/ 0 Breadcrumb Navigation For SEO http://www.organicapex.com/breadcrumb-navigation-for-seo/ http://www.organicapex.com/breadcrumb-navigation-for-seo/#comments Wed, 19 Nov 2008 13:28:06 +0000 OA http://organicapex.com/?p=65 Many of us have probably seen the breadcrumb navigation in action in a couple of sites, without understanding fully what it was for. This is what a breadcrumb navigation looks like: The breadcrumb navigation initially evolved as a usability and user experience strategy. The whole idea was that a user could "retrace" his steps with respect to his navigation from the homepage which would enable him to get back to where he was previously by just utilizing the breadcrumb navigation bar. Ever heard of the Hansel and Gretel story where breadcrumbs where used as markers? The breadcrumb navigation got its basic framework from this exact same idea. Now, getting back to the topic of the Breadcrumb Navigation for Search Engine Optimization, its a big plus to your website because of the following points:

  1. It helps your pages get more internal juice to each other, because they are being effectively interlinked thanks to the breadcrumb navigation bar.
  2. It enables users to get more incentive to go back and forth, thus generating more page views per user.
  3. It allows Google to properly index and cache pages according to the relevant structure.
  4. Its an amazing way to cluster based on different keywords and groups for the search engines.

Heck! Even the Beginners Guide to SEO published by Google advocates the usage of the breadcrumb navigation. Your just missing out on something neat if you don’t have the breadcrumb navigation installed on your site.

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