01 Choose one main keyword per page Search engines understand what a particular webpage is about by reviewing the frequency of words and phrases in its content. By choosing one main keyword or short phrase for each page on your website, you encourage the search engines to associate the page with that keyword. [...]
A "Web Directory is a directory on the internet that specializes in linking to other sites, and arranging these link according to the themes of the websites they link to." A Web Directory is also known as Link Directory, as its a hot spot for links. A really good example of a [...]
Reciprocal links in simple terms "are links arranged on the basis of an agreement between two sites to provide a link to the other site within their own site".
This is mainly used for increasing link popularity and consequently web traffic. Its an arrangement that is made out of trust and also with [...]
Really Simple Syndication or RSS is "a file format used for web syndication to inform people about regularly changing content in a site or blog". Its also known as Rich Site Summary. The major advantage of RSS is that it helps people from not having to subscribe to a newsletter. The use [...]
A Robots.txt is a “file that is added to your server, to prevent Search Engine Spiders from crawling to certain sections of your site, or your entire site". The Robots.txt file is easy to create, as its a simple notepad file. It’s a major tool used by illegal sites to survive on [...]
Black Hat SEO, is "the use of unethical techniques to make search engine rankings go up". It’s still widespread in spite of all the backlash from Google. It breaks rules and regulations that exist in Search Engine Optimization and also runs the risk of getting the website being banned. There are groups [...]
A Sitemap is "the representation of the navigation structure or the architecture of a website".
The Sitemap lists the pages that the website contains in an organized fashion and the link to the Site Map can be usually seen in the bottom end of the page or sometimes at the top.
The Sitemap can be easily [...]
CPC or Cost Per Click System is "the amount an advertiser has to pay every time a visitor clicks on his ad." It’s a form of Internet Marketing and is also known as Pay Per Click. There is another form to it, and that is the Cost Per Call System, where instead [...]
A Landing Page is "the first page that a visitor comes across after clicking a link". There are two types of Landing Pages- Reference(Provides Information) and Transactional(Service or Product Oriented). A Landing Page forms the most important part of an online business, as the conversion of a prospective client to a [...]
A Backlink in simple terms is an “external link that is directed towards your website". It is also known as an Inbound Link. Backlinks are a vital part of Search Engine Algorithms, the more backlinks you have, the more chances you have, of ranking higher. Backlinks are also indicative of [...]