Really Simple Syndication or RSS is "a file format used for web syndication to inform people about regularly changing content in a site or blog". Its also known as Rich Site Summary. The major advantage of RSS is that it helps people from not having to subscribe to a newsletter. The use [...]
A Robots.txt is a “file that is added to your server, to prevent Search Engine Spiders from crawling to certain sections of your site, or your entire site". The Robots.txt file is easy to create, as its a simple notepad file. It’s a major tool used by illegal sites to survive on [...]
IMAGE CREDIT: LAEVEN
I love thinking vertically, a lot. And, this little post made me thing vertically on the topic of long-tails and the relation it had with fresh content on a page. Now, lets do some introspection. How does a user land up into your page for a long tail? Is [...]
SEO Score is the score given to every page based on its on-site optimization factors. The SEO Score is based on a number relevant key factors which include and are not limited to:
Page Titles
Page Code
META Tags
Page Content
Image ALT
CSS Code
The SEO score is not a "full explanation" into the Search Engine Optimization of [...]
Many of us have probably seen the breadcrumb navigation in action in a couple of sites, without understanding fully what it was for. This is what a breadcrumb navigation looks like: The breadcrumb navigation initially evolved as a usability and user experience strategy. The whole idea was that a user [...]
This is probably the gazillionth time someone has been talking about whether SEO ( Search Engine Optimization ) is an art or a science. There’s this set of people who claim to specialize in the "art of SEO" and others who claimed to have mastered the "science of SEO". But, what the hell [...]