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A Landing Page is "the first page that a visitor comes across after clicking a link". There are two types of Landing Pages- Reference(Provides Information) and Transactional(Service or Product Oriented). A Landing Page forms the most important part of an online business, as the conversion of a prospective client to a [...]

A Backlink in simple terms is an “external link that is directed towards your website". It is also known as an Inbound Link. Backlinks are a vital part of Search Engine Algorithms, the more backlinks you have, the more chances you have, of ranking higher. Backlinks are also indicative of [...]