01 Choose one main keyword per page Search engines understand what a particular webpage is about by reviewing the frequency of words and phrases in its content. By choosing one main keyword or short phrase for each page on your website, you encourage the search engines to associate the page with that keyword. 02 Increase the Keyword Density for each page Search engines expect the keyword or phrase on each webpage to make up 6%-10% of its content. The frequency of the keyword or phrase is called Keyword Density. If your page has 100 words and your keyword appears six times, you have a Keyword Density of 6% Caution – if the Keyword Density is too high, search engines may consider the page to be spam and penalize your website in the search results. However, if your phrase does not appear enough, it will not be identified as the keyword for the page. 03 HTML tags emphasize your keywords The purpose of an <h1> HTML tag is not to tell web browsers to use a large, bold font – it is used to indicate that this is the most important text on your page. We browsers will just display it in a large font by default, because it is important. Search Engines decide which words and phrases are the most important on your page, based on the HTML tags that are used. The most important tags to include are the <title> which sets the title in the browser bar and should always include your keyword; <h1> (which should only appear once and should also always use your keyword) and <h2>, ideal to emphasize supporting words that ar similar to your keyword or phrase.
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